Amazon is the blue whale in the great ocean of eCommerce and surely, no seller would ever want to miss the opportunity of starting a business at the platform. The platform boasts approximate 310 million active customers and millions of sellers or dealers. But selling on Amazon is not that easy and a single unfortunate mistake may end up to losing your account on Amazon. From poor optimization to wrong fulfilment strategy and etc. can be counted as huge mistakes.
Keep your business strategy safe by avoiding these 5 big mistakes:
1. Ignoring Using Of Inventory Management Software
Without an inventory management software, you may not know about the stock availability and may lead to overselling. When a customer orders that product which is actually unavailable in your store, you will certainly not fulfil the demand and this situation will lead to cancellation of the order or delayed delivery. These consequences will build a bad reputation for your brand.
Sync your store’s items with all sales’ channels by managing your inventory through inventory management software.
2. Ignoring Optimisation Of Product Listings
Do you know that almost 95% of Amazon sellers do not optimise or make a mistake in optimising the product listings? To avoid this kind of big fat mistakes, optimisation of product listings is very important. Proper optimization of products also help in ranking in search results and generate revenue.
Optimization of product listings includes product title, SEO product descriptions, enhanced product images, product reviews and etc.
3. Including FBA
Fulfilling an order and managing them by oneself looks easy but the reality is not the same. You may earn high-profit margins but if anything goes wrong, every sour consequence will have to be faced by you as well.
Thus, it is advised to choose Fulfilment by Amazon or FBA which handles all your inventory level, order management and shipment tracking.
4. Not Having Product Reviews
This is one of the most common mistakes that Amazon sellers do. Forgetting writing product reviews on the respective product pages can be fatal for your products’ online reputation. Good reviews and star ratings work as biggest social proofs and convey your customers to buy your products online over considering other brands or sellers. Grab your potential customers through positive product reviews.
5. Inactive With Customers
This is the last thing that you should do even if you have a small business. Customer interaction is a will build trust for your company or brand, earn you star ratings, and solve your potential buyers’ queries.
Avoid making unhappy customers and try to cater regular and timely responses which will persuade them to deal with you again and again.
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